How to work with concepts rather then with ideas? A difficult task for the budding artist. Ideas are easy. They just come up and give this tinkly feeling: ooh, clever, funny, witty! And have this effect of Case Closed. Point Made.
to language the idea is the pun, the joke. Whereas a concept is more like the proverb. It gives you something to act up on. It is like a red thread that you can go back on in every stage of the process.
A concept is based on analysis, experience
and reflection. It is something to depart from, rather then the final problem solved effect of the idea. To find a concept takes patience. But also empathy and sometimes idealism.
The most difficult part of a concept however is sticking to it.
Diversions, short cuts, Ideas, all kind of things take you away form the starting point. It takes guts to stick to the plan, because the results are not immediately pleasing. Controversial even. As well, other choices are more easy, faster, cheaper. You are
being 'difficult' if you insist having it the 'right' way.
Sticking to the plan though is often the only thing that is the difference between the amateur and the artist. Between a mediocre work and a memorable attempt. Sometimes even conceptual works
are milestones. But that often happens later. Because that is also something great concepts have in common. They are ahead of their time.